For wedding professionals, price policies and negotiations are extremely important, and sometimes hard to navigate, as weddings are more often than not, a custom service that’s difficult to categorize in a unique product with a specific price tag. Here are some tips for you to keep in mind in order to communicate how you charge for your work and services online in order to book more weddings.
1. Price transparency on your online presence
2. Reply as quickly as possible to a request for information
We have talked before about the importance of replying inquiries as soon as possible. This is important when talking about prices because you can expect a more fluid conversation when our potential clients are still in the same state of mind as they were when they sent us a price inquiry.
3. Use the same platform couples did when asking for information
Related to the last point, time and place is important for getting more conversions. Give couples the choice to contact you through different means (an online profile in a wedding directory, email, phone, social media) and reply on that channel (you can later request moving to another form of communication if necessary).
4. Give short, concise answers
5. Present three pricing options with different services
6. Turn Away the Wrong Clients
You can turn down possible clients if you feel like they will pay too little. You can say no to a couple that is not simple aligned with what you’re selling without antagonizing them. Don’t sound or act offended: understand that sometimes things add up on a wedding and couples might have trouble adjusting everything they want and need into a price that sits well with your job. Believing in what you’re selling pays off in the long-run.
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