After a successful relocation last year, London Bridal Week has now rebranded itself to London Bridal Fashion Week for 2019 and will take place on the 24th – 26th March. The name change has come as the international show strives to champion the fashion element of the bridal industry, showcasing to buyers, the media as well as the wider industry that the bridal niche must be taken seriously in the world of mainstream fashion. In the last 5 years, we have witnessed a shift in the industry with regards to consumer attitudes and their approach to wedding dresses, and we are now seeing a new profile of modern brides who are 100% fashion conscious and trend-led.
London Bridal Fashion Week for a second year running will be co-locating with the luxury bridal buying event White Gallery, meaning retailers will be able to shop from both manufacturers and high-end designers all under one roof! And what’s exciting for the 2019 event is that it will celebrate the best of British with a variety of exciting themed features. Visitors will be able to enjoy a garden party inspired Champagne Bar, a traditional Afternoon Tea Room VIP Lounge, vintage-themed Cocktail Bar among the feature areas. This year’s event will also feature a larger seminar theatre and even more business advice clinics that attendees will be able to take advantage of.
There will be an extensive fashion show programme, with Allure, Coya, Ronald Joyce and Morilee confirmed to run private shows, amongst others.
Key exhibitors include Bianco Evento, Casablanca Bridal, Demetrios, Eddy K, Elbeth Gillis, Eliza Jane Howell, Ella Rosa, Enzoani, Eternity Bride, Hayley Paige, Justin Alexander Bridal, Ladybird, Lillian West, Maggie Sottero, Morilee, Rachel Allan, Rachel Simpson, Rasha London, Richard Designs, Romantica, Savin London, Sincerity Bridal, Sottero & Midgley, The House of Nicholas, The Perfect Bridal Company, Victoria Kay, Watters, just to name a few. (Check the full exhibitor list here).
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Founder of Justin Alexander, Justin Warshaw, commented:
“We are thrilled to be joining an outstanding group of exhibitors at London Bridal Fashion Week 2019. We had heard there was great energy, education and excitement at London Bridal Fashion Week last year and did not want to miss out!”
Director of UK Operations for Rachel Allan says,
“London was an incredible platform for us to launch the New Rachel Allan and Mary’s Bridal collections to the UK and Europe…It is such an important and exciting show for the bridal industry, housed in our country’s capital city attracting customers from far and wide. We are excited to be part of all this again in 2019.”
Mark Stevens, Sales Director at Enzoani, explains why London Bridal Fashion Week is a key event for the brand:
“Enzoani are thrilled to yet again attend London Bridal Fashion Week to showcase the new 2020 Blue by Enzoani and the Beautiful collection from Enzoani. From the success of last season’s London Bridal Fashion Week and the large number of retailers that attended the show, it fills us with confidence that this show will be a huge hit for all our existing and new retailers.”