London Bridal Week Is Here With A Fresh New Look and Luxury Location

Later this month London Bridal Week will open its doors to one of the most popular bridal shows in the world. From March 25th to 27th, all the leading designers and manufactures will gather under one roof to showcase the latest trends from in the sector.

London Bridal Week will run a full Fashion Show programme, featuring a selection of the finest UK and international labels. The Fashion Shows are the perfect opportunity for discerning bridal retailers and press to discover the latest trends for their brides and make the best buying decisions for their business.

A New Location

The newly created event will take place in one of the most luxury locations in London, the ExCeL, giving retailers the opportunity to source collections from a variety of styles in just one visit.

Replacing The London Bridal Show, this event is sure to be one to write in your calendar… And it’s not just the spectators of the show that can’t control their excitement, the organisers are just as excited to open the doors. Cassandra Roberts, Head of Content and Marketing at London Bridal Week 2018, says: “We are excited to bring retailers a brand new show, with a fresh new look and even more opportunities to develop their business through our excellent line-up of exhibitors, inspiring Bridal Retail Success Academy and fashion-forward runway shows.”

It’s Not Just A Fashion Show

As the first major event on the international calendar, it’ll be a chance for everyone to see some of the most inspiring designs and trends for the up and coming season. Not just a fashion show, but a fusion of a large-scale trade fair and education seminar programme as well, it is timed to blow away everyone in the industry.

But it’s not all about buying; the Bridal Retail Success Academy offers free educational programmes, which are aimed to help retailers with all aspects of their business. Key speakers will take centre stage in the Seminar Theatre at the beginning and end of each day.

Following the success of the seminars in 2017, the sessions are expected to be packed out with retailers looking to improve their understanding on social media, marketing and more. And, even better, retailers will be able to enjoy one-on-one sessions with business experts to discuss finance in business, legal issues and PR.

What’s new in 2018 is the ‘In Conversation with’ sessions with Bridal Buyer’s Content Editor, Zoë Burke. These will take the form of small Question and Answers discussion with designers, manufacturers, and press on whatever interests you!

Who to Expect?

The roster of exhibitors at London Bridal Week will be second to none. This event will house recent collections from the biggest names in the bridal industry; namely, Mark Lesley, Enzoani, Casablanca, Morilee, Ronald Joyce, Private Label by G, Eternity, Direct Eastern, Ladybird, Jasmine, True Bride and Victoria Kay, along with hundreds more. Retailers can expect to see stunning new collections from the names they know and love as well as see a number of exciting new bridal brands in the ‘New Talents’ area, who are guaranteed to become their new favourites.

Leading designers confirmed include Alan Hannah, Sassi Holford, Stephanie Allin, Karen Willis Holmes, Anna Georgina, Rachel Simpson, Olvi’s, Caroline Castigliano and more.

To attend London Bridal Week and White Gallery in March, visit the press page to apply for your pass here!