London Bridal Week and White Gallery: Everything That Happened At The UK's First Bridal 'Super-Show'

It was just a few weeks ago that the world witnessed some of the most inspiring designs in the bridal sector. Not to worry, for those who were not lucky enough to attend London Bridal Week or the White Gallery, we have all the details right here.

From Sunday 25th to Tuesday 27th March, the most successful and prestigious bridal designers, manufacturers, retailers and international press gathered for the new bridal buying event at the ExCeL in London. And, given the excitement surrounding the upcoming Royal wedding this May, there couldn’t have been a better place for it. In fact, the show received a huge amount of positive feedback from retailers, press and bridal designers for offering a beautiful location with the ease of being able to move between the two shows throughout the day, ‘creating more excitement”, according to Joshua Grimes, Sales Manager at THEIA.

Welcoming over 250 of the world’s leading designers and manufacturers, as well as over 3000 bridal retailers, the event gave all those involved the opportunity to showcase their latest collections, giving bridal retailers the ultimate buying experience as they prepare for the bridal fashion season.

The Fashion Show Theatre

Highlights of the event included The Fashion Show Theatres which ran throughout the duration of the event. At these shows the audience were amongst the first to see the new bridal trends, styles and fabrics. Sassi Holford, Alan Hannah, Savin and Morilee hosted private shows to selected members of the press and bridal retailers. Followed by a curated Designer Preview show including Anny Lin, Brian Chen, Catriona Garforth, Charlotte Balbier, Eliza Jane Howell, Hazaar of London and Ivory & Co Bridal and the Bridal Preview show including Bianco Evento, Casablanca, Dando London, Diane Legrand, Ellis Bridals, Gino Cerutti, Morilee and Ronald Joyce.

Anny Lin

Bridal Retail Success Academy

London Bridal Week are also celebrating the success of the Bridal Retail Success Academy, where retailers were able to listen to a range of motivational talks from experts in the sector.

Diversity consultant Nova Reid gave an insightful Q&A on Diversity in the Bridal Industry, while digital expert, Warren Knight, discussed how to build your social strategy as a wedding business. Retailers could also attend one to one session with industry experts at the show’s Business Advice Clinic, where bridal business owner Abi Neill talked through how to deal with both positive and negative reviews online.

After the success of London Bridal Week and White Gallery, the show hosts have some exciting plans for the future. The Event Director, Alex Butler, says they “will build on the event’s success with the launch of London Bridal Fashion Week in 2019 with collaborations and partnerships with leading fashion organisations, publications and influencers. Our focus remains on highlighting the Best of British, alongside a growing base of international designers and manufacturers, and championing the premium bridal fashion products that our industry creates.”

So, for those who missed out last year, you’ll be relieved to know that the event has been confirmed again for the 24th-26th March 2019!

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Andrea Kellan
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