Kate Edmondson is the mind behind one of the most stylish bridal couture houses in Britain. Having worked in the bridal fashion industry for many years, Kate is a leading figure in the creation of bespoke, luxury wedding dresses – releasing only a limited collection every season due to just how personalised each of her gowns are. However, Kate Edmondson dresses are not merely couture – inspired by the 1930s and 1940s (and with an artistic originality that she attributes to her love for the Art Deco era), any bride who chooses Kate will have a one-of-a-kind vintage gown.
We featured Kate Edmondson’s newest range for 2019 a few weeks ago, and at the same were privileged enough to be granted an exclusive interview with the lady herself. So for an inside look at Kate Edmondson Bridal Couture, the new collection, and a few bits of advice from someone who knows her stuff, read on!
1. What was it that drew you towards bridal fashion, and specifically to bridal couture?
As a child I always dreamt of being a wedding dress designer; I simply presumed my dream. The whole process of creating a one of a kind dress for the most important day in a woman life was hugely rewarding!
2. Can you tell us a little more about the design process for you, and how you get from a sketch to a finished product?
The design process really begins when I meet my clients. The dress and style would depend on the style of wedding and the bride. Each bride will have an in-depth meeting with me to discuss her wedding and her likes and dislikes. Most brides come to me when they have exhausted their options and would like something tailor made to suit their needs.
Once I have a clear idea, I then begin to sketch some ideas for the bride. She would then choose the design that meets her vision. Once the bride selects her chosen design, I then create a mock up version of her wedding dress in a calico toile, which is then fitted and altered to fit the bride. The bride usually attends at least 2-3 fittings to ensure her dress is cut and fit to perfection. Once the bride is happy the dress is then made in her chosen fabric.
3. Why do you think the vintage wedding dress remains so popular with brides year after year?
The vintage element is hugely popular as it has a classic elegance reference in bridal wear. My dresses have a vintage and modern fashion feel to suit the everyday woman.
4. How has your brand developed and progressed since you first began?
My business has evolved because brides now have so much choice on how and where they can get married, whether it’s in a traditional church setting or on a beach. We have responded to this as a business in order to create for the modern day bride; we make the dress all about them.
5. What is your relationship like with your clients?
I have had many experiences with brides as I work really closely with them in my bridal studio in West London. I get to know them all quite well, and stay in touch with most of them. It’s hugely rewarding to see them having families of their own, and I love reflecting back to the time they had their wedding dress designed and created by me.
6. Are there any designers or brands out there that you find particularly inspirational?
7. Do you have advice for brides who are just starting to look for their dresses, and don’t have a defined image of the kind of look they want?
I would say to all brides to stay true to yourself! Don’t feel pressured to follow the crowd! Do your research in terms of what your likes and dislikes are, and to find the shape of dress that suits you so you feel relaxed and have fun with it all. Give yourself enough time to explore what’s out there so you can enjoy the whole experience!
8. And to finish with a really difficult one – of all the dresses you have designed, which is your favourite?
I love all my dresses to be fair! The most recent dress I like is the pink transparent dress!
A huge thank you to Kate for all of her insights, and make sure you follow the company on Instagram to keep up to date with all of their latest collections. And if you’re in the market for a bespoke wedding dress, then don’t waste any time in heading down to West London to the Kate Edmondson Bridal Couture studio for an appointment with Kate herself – you’ll feel like the perfect bride on your wedding day in your one-of-a-kind gown!