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Heart Aflutter Bridal was established in October 2014 in East London. Our mission is to showcase the creations of independent bridal designers and to offer brides something radically different from traditional bridal gowns, with an emphasis on the bohemian and the ethereal.

Heart Aflutter brides are free spirited, independent, stylish, creative, confident – and above all they want to be true to themselves on their wedding day. They want to feel comfortable and at ease and dance the night away!

We offer a very personal and relaxed service, offering 1-to-1 bridal consultations during which each bride has the whole studio at her full disposal – no parading in front of strangers! Our dress collection is carefully curated with the needs of our brides in mind. We take pride in championing up-and-coming designers that can’t be found anywhere else – we like to think of ourselves as a little bit of a wedding dress shopping destination, and the fact that our brides travel from all over the country and from abroad too certainly proves that!

We stock Daughters of Simone, Ivy & Aster, Elizabeth Dye, Claire La Faye, Heidi Elnora, and many more. We also often have trunk shows that allow us to showcase the creations by designers we don’t normally stock, so keep your eyes peeled for announcements about these special events! We like to keep up with the latest trends in bridal and to make them accessible for our brides, so if you’re looking for something truly special and unique then Heart Aflutter is definitely your go-to destination!

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FAQ

Price range
Mid price
What are your opening/working hours?
By Appointment Only Tuesday to Saturday. We are closed on Sunday and Monday.
What are your terms of payment?
Initial payment required upfront (typically 50-60% of total amount). Balance due when the dress arrived in store.
What's the minimum advance notice that you need?
6 months
How would you define the style of your dresses?
original style
Do I need an appointment?
Appointment required
What prices do your dresses start from?
£1000
Do you have an online store?
Online purchase not available
Please tell us something interesting or unique about your business
Heart Aflutter is located within the vibrant creative hub of Netil House in Hackney, East London. Netil House is home to musicians, filmmakers, painters, acrobats, writers, fashion designers, graphics companies, a cafe, a music venue, a hair salon, a market, and the list goes on.
How long has your business been running?
1 year

Address

City: E8 3RL

The nearest station is London Fields on the Overground. Hackney Central is also in close proximity, as is Bethnal Green Underground station. Bus routes 26, 48, 55, 106, 236, 254 and 388 also stop just round the corner on Mare Street. 

When you arrive at Netil House, you'll see 2 different doors: you must take the heavy metal door on the left hand side of the building. Once through the door, please report to the lovely ladies at the reception. We'll then come and meet you there and lead you to the studio.

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Related tags:
  • Bridal gowns
  • Mid price
  • Original style