CARLOS JUAN is widely recognized as one of the premier authorities in the guitar world. The Puerto Rican native is a full blooded musician, book-author and guitar technician with over 40 years experience in the business. At the age of 20 he started touring the globe as a professional guitarist, from the North Cape to Australia.

His incomparable style and sound, built on a unique mix of Latin, Gipsy & Jazz influences, earned him the title „Guitarra de Salon“.

For his own line of acoustic guitar pickups & jazz amps he's been nominated 3 times for the Innovations Award in Germany in the field of consumer electronics.

Carlos' references list includes the biggest names in the industry: Al di Meola, Eric Clapton, Pat Metheny, George Benson, Gary Moore, David Knopfler, Larry Coryell, Tomatito, Vicente Amigo, Marc Antoine, Roger Hodgson among many more.

Eugenia Melo E Castro calls him the “Keith Jarrett of guitar” . George Benson loves his attitude adding “a very pleasant man” & Jay Hostettler of Stewart MacDonalds refers to him as a “cult artist” .

John McLaughlin: “Carlos and I share a passion for music, but a big passion for guitar, and he is continuously innovating products for guitarists. His life, like mine, is dedicated to music in general and the guitar in particular. We have much in common.”