Heart Aflutter Bridal was established in October 2014 in East London. Our mission is to showcase the creations of independent bridal designers and to offer brides something radically different from traditional bridal gowns, with an emphasis on the bohemian and the ethereal.

Heart Aflutter brides are free spirited, independent, stylish, creative, confident – and above all they want to be true to themselves on their wedding day. They want to feel comfortable and at ease and dance the night away!

We offer a very personal and relaxed service, offering 1-to-1 bridal consultations during which each bride has the whole studio at her full disposal – no parading in front of strangers! Our dress collection is carefully curated with the needs of our brides in mind. We take pride in championing up-and-coming designers that can’t be found anywhere else – we like to think of ourselves as a little bit of a wedding dress shopping destination, and the fact that our brides travel from all over the country and from abroad too certainly proves that!

We stock Daughters of Simone, Ivy & Aster, Elizabeth Dye, Claire La Faye, Heidi Elnora, and many more. We also often have trunk shows that allow us to showcase the creations by designers we don’t normally stock, so keep your eyes peeled for announcements about these special events! We like to keep up with the latest trends in bridal and to make them accessible for our brides, so if you’re looking for something truly special and unique then Heart Aflutter is definitely your go-to destination!